How to Use FB Ads Manager to Grow Your Business in 2023

By Cepy 10/24/2023 Post a Comment

Hi Online Friends,

If you're looking for a way to reach more customers, increase your sales, and grow your brand awareness, then you need to learn how to use FB Ads Manager. FB Ads Manager is the tool that allows you to create, manage, and optimize your ads on Facebook, Instagram, Messenger, and Audience Network. It's an all-in-one solution for your online marketing needs.

In this article, I'll show you how to use FB Ads Manager to create effective campaigns that achieve your business goals. I'll also share some tips and tricks that I've learned from my experience as a FB Ads Manager user. Whether you're a beginner or an expert, you'll find something useful in this guide.

What is FB Ads Manager?

FB Ads Manager is the command center for your Facebook advertising. You can use it to view, change, and analyze all components of your ads, such as your target audience, budget, placement, creative, and performance. You can also access various features and tools that help you improve your ad strategy and results.

Some of the key features of FB Ads Manager are:

Create brand new ads. You can select an advertising objective that matches your business goal, such as awareness, consideration, or conversion. You can also upload your ad creative, write ad copy, and preview how your ads look on different devices.
Choose your audience. You can define your target audience based on their demographics, interests, behaviors, and more. You can also create custom audiences from your existing customers or website visitors, or lookalike audiences from people who are similar to them.
Set up and manage your ad budgets. You can set an overall budget for your campaigns and whether it applies to each day or to a campaign's entire lifetime. You can also adjust your bid strategy and delivery optimization to control how your ads are shown and how much you pay for them.
Run ads across multiple apps. You can automatically extend your ads across Facebook's family of apps and services with automatic placements. This allows Facebook's delivery system to find the best places to show your ads and get you better results.
Adjust your campaigns. You can edit your budget, audience, placement options, and creative at any time. You can also pause, duplicate, or relaunch your campaigns whenever you want.
Improve performance with dynamic creative. You can automatically deliver personalized ads with dynamic creative. Dynamic creative uses ad components like images, videos, and text and combines them in ideal ways for your audiences.
Test which ads perform best. You can create an A/B test to determine the best target audience, delivery optimization, placements, creative, or product sets for each of your campaigns.
Get real-time insights. You can see how your ads are performing towards your marketing goals with reporting tools. You can also spot trends over time and identify areas to adjust to improve your campaign performance.

How to Create a Campaign in FB Ads Manager

Creating a campaign in FB Ads Manager is easy and straightforward. Here are the steps you need to follow:

Step 1: Choose an objective

The first step is to choose an objective for your campaign. This is the action you want people to take when they see your ads. There are 11 objectives to choose from:

Brand awareness: Increase awareness of your brand among people who are likely to be interested in it.
Reach: Show your ads to as many people as possible in your target audience.
Traffic: Drive more people to a destination on or off Facebook, such as a website, app, or Messenger conversation.
Engagement: Get more people to engage with your posts or Page, such as liking, commenting, sharing, or following.
App installs: Get more people to install your app or open it if they already have it.
Video views: Get more people to watch your videos for at least 2 seconds or 15 seconds (depending on the option you choose).
Lead generation: Collect leads from people who are interested in your product or service using a form on Facebook.
Messages: Get more people to send messages to your business on Messenger, WhatsApp, or Instagram Direct.
Conversions: Get more people to take a specific action on your website, app, or Messenger, such as making a purchase, signing up, or adding to cart.
Catalog sales: Show products from your catalog to people who are most likely to buy them.
Store traffic: Drive more people to visit your physical stores or other offline locations.

Choose the objective that best aligns with your business goal and click on it. You'll then be taken to the campaign creation page.

Step 2: Name your campaign

The next step is to name your campaign. This is how you'll identify your campaign in FB Ads Manager. You can use any name that makes sense to you, but it's a good idea to use a descriptive name that reflects your objective, audience, product, or offer.

For example, if your objective is to drive traffic to your website and your audience is women aged 25-34 who are interested in fashion, you could name your campaign something like "Traffic - Women 25-34 - Fashion".

You can also choose whether to create a split test or use campaign budget optimization. A split test is a way to test different variables of your campaign, such as audience, delivery optimization, placements, or creative. Campaign budget optimization is a way to automatically distribute your budget across your ad sets based on their performance.

If you want to use these features, toggle them on and follow the instructions. Otherwise, leave them off and click on "Continue".

Step 3: Create an ad set

An ad set is a group of ads that share the same budget, audience, and placement settings. You can create multiple ad sets within a campaign to test different variations of these settings.

The first thing you need to do is name your ad set. Again, use a descriptive name that helps you identify it later. For example, if your audience is women aged 25-34 who are interested in fashion, you could name your ad set something like "Women 25-34 - Fashion".

Then, you need to configure the following settings:

Audience: This is where you define who you want to see your ads. You can use the following options:

Custom audiences: These are audiences that you create from your existing customers or website visitors. You can upload a list of email addresses or phone numbers, or use a Facebook pixel or SDK to track people who interact with your website or app.
Lookalike audiences: These are audiences that are similar to your custom audiences. Facebook uses its data and algorithms to find people who share common characteristics with your existing customers or website visitors.
Saved audiences: These are audiences that you create from scratch using Facebook's targeting options. You can choose from various criteria, such as location, age, gender, language, interests, behaviors, and more.

Placements: This is where you choose where you want your ads to appear. You can use the following options:

Automatic placements: This is the recommended option that allows Facebook to show your ads across its family of apps and services, such as Facebook News Feed, Instagram Stories, Messenger Inbox, Audience Network Apps, and more. This gives Facebook more flexibility to optimize your ad delivery and performance.
Manual placements: This is the option that allows you to select specific places where you want your ads to appear. You can choose from various options, such as device type, platform, network type, and more. This gives you more control over your ad delivery and performance.

Budget and schedule: This is where you choose how much you want to spend on your ads and when you want them to run. You can use the following options:

Daily budget: This is the average amount you're willing to spend on your ad set per day. Your actual spending may vary depending on factors such as competition and ad quality.
Lifetime budget: This is the total amount you're willing to spend on your ad set for its entire duration. Your actual spending may vary depending on factors such as competition and ad quality.
Start date and end date: This is when you want your ads to start and stop running. You can choose a specific date and time or leave it open-ended.
Bid strategy: This is how you tell Facebook how much you're willing to pay for each result from your ads. You can choose from various options, such as lowest cost (the default option that tries to get you the lowest possible cost per result), target cost (theoption that tries to keep your cost per result around a target amount), or cost cap (the option that tries to get you the most results while keeping your cost per result below a maximum amount).
Delivery optimization: This is how you tell Facebook what results you want from your ads. You can choose from various options, such as link clicks, landing page views, impressions, or conversions. Facebook will optimize your ad delivery and performance based on your chosen option.

Once you're done with these settings, click on "Continue".

Step 4: Create an ad

An ad is the actual creative that people see on their screens. You can create multiple ads within an ad set to test different variations of your images, videos, text, and more.

The first thing you need to do is name your ad. Use a descriptive name that helps you identify it later. For example, if your image is a woman wearing a red dress, you could name your ad something like "Woman - Red Dress".

Then, you need to configure the following settings:

Identity: This is where you choose the Facebook Page or Instagram account that represents your business. You can use the same or different identities for different platforms.
Format: This is where you choose how you want your ad to look. You can use the following options:

Carousel: This is an ad that shows multiple images or videos in a single ad. You can use up to 10 cards and add a headline, description, and link for each one.
Single image or video: This is an ad that shows one image or video. You can add a headline, description, and link for it.
Collection: This is an ad that shows a cover image or video and a group of products from your catalog. People can tap on the ad to browse more products in a fullscreen experience.
Instant Experience: This is an ad that opens a fullscreen interactive experience when people tap on it. You can use various components, such as images, videos, text, buttons, forms, and more.

Media: This is where you upload or select your images or videos for your ad. You can use the following options:

Add media: This is where you upload your own images or videos from your computer or mobile device.
Browse library: This is where you select images or videos from your Facebook Page or Instagram account.
Free stock images: This is where you select images from a library of free stock photos provided by Facebook.
Video creation kit: This is where you create videos from existing images and text using various templates and effects.
Slideshow: This is where you create videos from multiple images using transitions and music.

Text: This is where you write the text for your ad. You can use the following options:

Primary text: This is the main text that appears above or below your image or video. You can use up to 125 characters.
Headline: This is the text that appears below your image or video. You can use up to 40 characters.
Description: This is the text that appears below your headline. You can use up to 30 characters.
Website URL: This is the link that people will go to when they click on your ad.
Display link: This is the link that appears below your description. You can use up to 30 characters.

Once you're done with these settings, click on "Confirm". Your ad will then be submitted for review and approval by Facebook.

A Detailed Table Breakdown Related to FB Ads Manager

To help you understand FB Ads Manager better, here's a detailed table breakdown of its main components and features:

Component	Description	Features
Campaign	A campaign is a group of ad sets that share the same objective.	You can choose from 11 objectives that match your business goal. You can create a split test to compare different variables of your campaign. You can use campaign budget optimization to automatically distribute your budget across your ad sets.
Ad set	An ad set is a group of ads that share the same budget, audience, and placement settings.	You can define your target audience based on various criteria, such as demographics, interests, behaviors, and more. You can choose your placements from automatic or manual options. You can set your budget and schedule for your ad set. You can choose your bid strategy and delivery optimization for your ad set.
Ad	An ad is the actual creative that people see on their screens.	You can choose your identity from your Facebook Page or Instagram account. You can choose your format from carousel, single image or video, collection, or instant experience. You can upload or select your media from various options, such as add media, browse library, free stock images, video creation kit, or slideshow. You can write your text for your ad, such as primary text, headline, description, website URL, and display link.

FAQs About FB Ads Manager

How do I access FB Ads Manager?

You can access FB Ads Manager from various places, such as:

From the left sidebar of any Facebook Page, click on the "Ad Center" drop-down arrow and select "All Ads". Then click on "Ads Manager" at the bottom of the page.
From the top right corner of any Facebook page, click on the menu icon and select "Manage Ads". Then click on "Ads Manager" at the top of the page.
From the Facebook Ads Manager Mobile App, which you can download from the App Store or Google Play Store.
From the direct link: https://www.facebook.com/ads/manager

How do I create a custom audience in FB Ads Manager?

A custom audience is an audience that you create from your existing customers or website visitors. You can use it to retarget them with relevant ads or to create lookalike audiences from them. To create a custom audience in FB Ads Manager, follow these steps:

Go to the "Audiences" section in FB Ads Manager.
Click on the "Create Audience" drop-down button and select "Custom Audience".
Choose a source for your custom audience, such as a customer list, website traffic, app activity, offline activity, or Facebook sources.
Follow the instructions to upload or connect your source data.
Name your custom audience and click on "Create Audience".

How do I create a lookalike audience in FB Ads Manager?

A lookalike audience is an audience that is similar to your custom audience. Facebook uses its data and algorithms to find people who share common characteristics with your existing customers or website visitors. You can use it to reach new people who are likely to be interested in your business. To create a lookalike audience in FB Ads Manager, follow these steps:

Go to the "Audiences" section in FB Ads Manager.
Click on the "Create Audience" drop-down button and select "Lookalike Audience".
Select a source for your lookalike audience, such as a custom audience, a Facebook Page, or a pixel.
Select a location for your lookalike audience, such as a country or region.
Select an audience size for your lookalike audience, from 1% to 10% of the population in your chosen location. The smaller the percentage, the more similar the lookalike audience will be to your source.
Click on "Create Audience".

How do I use dynamic creative in FB Ads Manager?

Dynamic creative is a feature that allows you to automatically deliver personalized ads with different combinations of images, videos, and text. You can use it to test which ad components perform best for your audiences and optimize your ad delivery and performance. To use dynamic creative in FB Ads Manager, follow these steps:

Create a campaign with one of these objectives: traffic, conversions, app installs, video views, reach, or brand awareness.
Create an ad set with one of these optimization options: landing page views, link clicks, impressions, conversions (with 1-day click attribution window), app installs (with 1-day click attribution window), video views (with 2-second continuous video views), reach (with impressions), or brand awareness (with impressions).
Create an ad with one of these formats: single image or video.
Toggle on the "Dynamic Creative" option under the "Identity" section.
Add up to 10 images or videos under the "Media" section.
Add up to 5 primarytexts, headlines, descriptions, and display links under the "Text" section.
Click on "Confirm".

Facebook will then generate different versions of your ad using the ad components you provided and show them to your audiences based on their preferences and behavior.

How do I create an A/B test in FB Ads Manager?

An A/B test is a way to compare different variables of your campaign, such as audience, delivery optimization, placements, or creative. You can use it to find out which variable performs better for your objective and improve your campaign performance. To create an A/B test in FB Ads Manager, follow these steps:

Create a campaign with any objective.
Toggle on the "Create Split Test" option under the "Campaign Name" section.
Select a variable to test, such as audience, delivery optimization, placements, or creative.
Create two or more ad sets with different values for the variable you selected.
Set your budget and schedule for your test.
Click on "Continue".

Facebook will then randomly split your audience into groups and show them different versions of your ads based on the variable you selected. You'll be able to see the results of your test in FB Ads Manager and determine the winner based on your objective.

How do I get real-time insights in FB Ads Manager?

You can get real-time insights on how your ads are performing towards your marketing goals in FB Ads Manager. You can use various reporting tools and metrics to measure and analyze your campaign performance. To get real-time insights in FB Ads Manager, follow these steps:

Go to the "Campaigns", "Ad Sets", or "Ads" tab in FB Ads Manager.
Select the campaign, ad set, or ad that you want to see the insights for.
Click on the "View Charts" button at the bottom of the page.
You'll see a dashboard with various charts and metrics that show you the performance of your selected campaign, ad set, or ad. You can customize the dashboard by changing the date range, adding or removing metrics, filtering by breakdowns, and more.

You can also export or share your insights with others by clicking on the "Export" or "Share" buttons at the top right corner of the dashboard.

Conclusion

FB Ads Manager is a powerful tool that allows you to create, manage, and optimize your ads on Facebook, Instagram, Messenger, and Audience Network. It's an all-in-one solution for your online marketing needs.

By using FB Ads Manager, you can reach more customers, increase your sales, and grow your brand awareness. You can also access various features and tools that help you improve your ad strategy and results.

I hope this article has helped you understand how to use FB Ads Manager to grow your business in 2023. If you have any questions or feedback, feel free to leave a comment below.

And if you want to learn more about FB Ads Manager and other online marketing topics, don't forget to check out my other articles:

Thanks for reading and happy advertising!

Google Ads Guide